For years now Chris Wood has been a loud advocate for reducing the stigma around mental illness. At SDCC he mentioned that he was working on a campaign called "IDONTMIND" and that he was excited to launch it. Well today is the day of it's launch, and we're here to tell you all about it.
IDONTMIND is a campaign designed to spread awareness on mental illness, give people an open place to talk about issues, as well as raising money for NAMI (National Alliance on Mental Illness). Mental illness doesn't need to be taboo, and "idontmind" is here to normalize open discussion on it.
The campaign launched with a website - idontmind.com, a photo shoot featuring the likes of Melissa Benoist and Jeremy Jordan, and an apparel campaign where 100% of proceeds go to NAMI.
The apparel is being sold as a represent campaign and is only available for 2 weeks (ends 10/14/17). All items are $25.00 (US). There are 4 items available - a dad hat and a t-shirt of 3 varying colour options: white, black and gray. Chris said in an interview with Damian Holbrook of TVInsider that the slogan is intentionally subtle:
" we have found a phrase that you might see on a hat anyway, because people wear shirts that say nothing phrases all the time, and by having a meaning behind it, the hope is that something simple like "Hey, I like your shirt, what does it mean?" people can then say "Oh, it's actually a mental health awareness campaign." "
Chris launched IDontMind in a live stream on Instagram he'd announced a few days previously. The live stream was due to start at 10am on Chris' own account - but hilariously he accidentally streamed it from the IDM Instagram account and didn't realise for a whole 7 minutes. Chris eventually did move onto his main account - where thousands of fans were waiting. He answered tons of fan questions, from Supergirl gag reels to body lotion, and then he talked in detail about IDontMind, his personal experience's with mental health as well as bullying. You can watch the full livestream here if you missed it:
Melissa also makes a surprise appearance! In a hilarious skit, Chris leaves the frame and Melissa comes in pretending to be Chris. She mimes some rehearsed lines that Chris is saying (along the lines of "my beard is itchy" and "I'll go out on my motorbike") while donning a white IDontMind tee and hat. Then the 2 proceed to swap, with Chris miming Melissa's funny commentary. It's the dorkiest thing you will ever watch, and its amazing. Melwood then proceed to end the live stream together, with Melissa revealing that she suffers with depression and anxiety. Not to be outshone, Drift also makes an appearance!
Other celebrities have already joined in with the campaign. Director Kevin Smith lent his support with a tweet, and Danielle Panabaker (Caitlin - The Flash) reposted Chris' instagram, David Harewood (J'onn J'onnz -Supergirl) posted his own photo of him in a black top, and Grant Gustin (Barry Allen - The Flash) posted a long, heartfelt message and a series of pictures on Instagram about IDONTMIND.
This is clearly is campaign that means a lot to Chris, and Melissa, so we urge you to use the "#IDONTMIND" hashtag on Tumblr, Twitter and Instagram and to also purchase some merchandise from the represent campaign if you can. Your mind matters. Talk about it.